Companies participating in the challenge
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AECOC is one of the largest business associations in Spain, with more than 32,000 associated companies, aiming to improve the competitiveness of the entire value chain.

The aim of the PIA Challenge 2024 is to find solutions that can offer innovative solutions to the proposed challenges involving several of the participating companies in order to develop a joint pilot or POC.

What are we looking for?

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Transversal solutions that fit the proposed challenges and involve several of the participating corporations.
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Startups, universities, technology centres or companies that have the technical capacity to develop and implement a POC together with several corporations.

Get to know the challenges

Exploration Area 1

Digitalisation and new technologies.

Exploration Area 2

Sustainability and circular economy.

What do we offer?

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Opportunity to roll out a pilot test, POC or a collaborative consortium with several corporates participating in the challenge and have the support of the AECOC's technical project office.

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Access to premium training content on edge-cutting technologies within the FMCG and Food Service sectors for the finalists startups taught by experts from AECOC and managers of the participating corporations.

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Group sessions among the finalist startups and high-level profiles from the innovation area of the participating corporates, that will share relevant industry insights and help the startups define collaborative pilots that might be developed.

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Introduction to the Steering Committee Corporate Network

The finalist startups will be able to create network possibilities with the many different corporations participating in the PIA Challenge.

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Opportunity of participating in AECOC activities

Opportunity to participate in the different activities promoted by AECOC whenever suitable and related to the startup area of knowledge, including discussion sessions on forefront technological developments and trends with field-experts from the FMCG and Food Service sectors

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Visibility of the finalist startups through the great communication channels of AECOC, including the possibility of appearing in AECOC's periodical magazine which has a scope of more than 30,000 companies in the sector.

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